The Competition Committee has issued a warning regarding the advertising of dietary supplements and other products.

Messages about dietary supplements, ointments, balms, tinctures, and therapeutic water are circulating in social networks, groups, and Telegram channels. These products are typically promoted as the "most effective and optimal" means for treating complex diseases.

Such materials often reference recommendations and claims of experience with the products from celebrities, public figures, or religious leaders. The agency noted a fabricated increase in consumer trust towards such products.

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According to the Committee, the advertising of dietary supplements encourages citizens to abandon traditional medical methods in favor of self-treatment. In some cases, such actions lead to "tragic consequences," the supervisory authority emphasized.

Since the beginning of the year, the Committee has reviewed about 1,000 complaints related to the advertising and sale of dietary supplements. Consumers have been compensated 118 million sums for material damages.

The agency reminded that misleading advertising that causes material damage and moral harm to the interests of society and the state is considered false and unfair. The law provides for liability for its dissemination.

In ten months, the Committee examined 2,205 advertising materials related to dietary supplements, food additives, and weight loss products. As a result, 328 identified violations were voluntarily rectified, although several cases required further intervention.

Thus, the supervisory authority fined the newspaper "Live Healthy" for violations in the advertising of the dietary supplement Neofleks. At the Committee's request, TV channels removed materials from the air or modified them, while Telegram resources deleted them from public access.

Earlier, Spot reported that the accreditation of the dietary supplement certification center was suspended due to violations.