GROSS ranks fifth in the Marketing Effectiveness Rating of brands in Uzbekistan for 2024 and takes first place in the "Insurance Companies" category. The study, conducted annually by the Marketing Association of Uzbekistan, evaluates creativity, innovation, and the success of company strategies. The rating is compiled under the supervision of an expert council consisting of 200 executives and marketers from well-known domestic and international brands. The high rating of GROSS's marketing effectiveness by such a representative professional community confirms the company's effectiveness in strategic brand management, as well as its ability to adapt to changes and successfully promote its services in a competitive insurance market.
Otabek Nazarov,
Chairman of the Board of GROSS.
“We aim not only to hold leading positions but also to set standards for innovation and customer service. GROSS was the first in Uzbekistan to offer online policy issuance for all types of B2C insurance. Our specialists maintain round-the-clock communication with policyholders through all possible channels to provide prompt assistance in the event of an insurance claim or simply to be available for any questions. We are automating business processes and implementing artificial intelligence technologies – all to meet the demands of not just today, but tomorrow. The marketing effectiveness is confirmed by the company's financial results. For example, in the international direction, we are currently successfully conducting reinsurance activities in 79 countries. In 2024, reinsurance volumes increased by 392%, indicating a high level of trust in GROSS. The fourfold growth in reinsurance volumes accepted from foreign companies underscores the significance of our team's achievements. Our plans include developing strong partnerships with leading global insurance groups and brokers, increasing reinsurance contract volumes, and strengthening our positions in the global insurance market.”
Marketing and advertising initiatives secure top positions for the company in terms of brand recognition. This is confirmed by the results of a study conducted by the marketing agency De Facto.
Kamolidin Beknazarov,
Deputy Chairman of the Board of GROSS.
“GROSS focuses on client needs, constantly improving insurance products in line with new demands and implementing modern marketing approaches. Thus, we shifted our focus from promoting insurance services to realizing social initiatives. It is gratifying that this has been highly appreciated by the professional community, and our social project Xavfsiz Harakat has won four Jolbors awards and two TAF awards this year. We thank everyone who supported this idea and works with us to make life more comfortable and safer. We take pride in being pioneers in marketing and setting trends in the insurance market.”
The insurance company collaborates with top creative and marketing agencies and production studios that occupy leading positions in the Uzbekistan Agency Rating. Among them are “Sintez,” which ranks first, and Vazari, Lunar. For instance, the joint project – the case “Portable Signs” from the social project Xavfsiz Harakat – has been recognized this year with prestigious international festival awards Jolbors and TAF.
International awards, ratings, and accolades for GROSS in 2024:
- winner of the International Finance Awards in the category of “Best Non-Life Insurance Company.”
- awarded the status of “Brand of the Year” by the Competition Development and Consumer Rights Protection Committee of the Republic of Uzbekistan and the Marketing Association of Uzbekistan.
- special award “For Leadership in the Number of Positively Resolved Insurance Claims in Uzbekistan in 2023” from the Competition Development and Consumer Rights Protection Committee of Uzbekistan and the Marketing Association of Uzbekistan.
- financial stability rating of B+ with a “Stable” outlook from the international rating agency Fitch Ratings.
- four Jolbors Festival awards for the case “Portable Signs” of the Xavfsiz Harakat project by GROSS: gold in the category of “Experience and Brand Activation” in Marketing, silver in the categories of “Ideas” for “Print and Outdoor Advertising” and “Creative Use of Print Materials” in Media, and bronze in the category of “Strategy.”
- two bronze awards from the international advertising festival TAF! for the social project Xavfsiz Harakat by GROSS: in the categories of Marketing & Creative effectiveness. PR campaign and Social/ESG (Social and ESG projects).
- international award Gazet International Awards 2024: recognition for Best Customer Service in Insurance in Uzbekistan – Best Customer Service in Insurance Uzbekistan 2024.
The Marketing Association of Uzbekistan is a business community of marketers in Central Asia. The association's objectives include uniting brands, agencies, and experts interested in the development of marketing in Uzbekistan, representing professional interests, developing and improving professional standards, enhancing the qualifications of marketers, and fostering international cooperation in marketing and advertising.
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